Project Description


Asset Management Company Based In Dubai, UAE

Joulon Group Website Redesigning

Project Name: Joulon Asset Management Website Redesign

Project Description:

Joulon, an esteemed Asset Management Company, approached me, a freelance web designer based in Dubai, with a significant challenge. Their existing website, developed by a previous contractor, was suffering from critical speed and performance issues. My task was to revamp their online presence with a custom WordPress design, ensuring the new website not only reflected Joulon’s professional image but also provided an optimal user experience free from the speed constraints of their previous site.

  1. Analysis and Planning: Initially, I conducted a thorough analysis of the existing website to identify the root causes of the speed issues. This involved assessing the site’s structure, codebase, and hosting environment. Based on this analysis, I developed a strategic plan to rebuild the website with a focus on performance and scalability.
  2. Custom WordPress Theme Development: Central to the project was the development of a custom WordPress theme. This theme was meticulously coded to ensure it was lightweight, reducing load times significantly. I prioritized clean, efficient code and integrated best practices for speed optimization, such as minimizing HTTP requests and optimizing images.
  3. User-Centric Design: The design of the website was tailored to Joulon’s corporate identity and the needs of their clientele. The layout was structured to provide easy navigation, ensuring that visitors could find relevant information about Joulon’s asset management services effortlessly. The design also incorporated responsive elements to ensure a seamless experience across all devices.
  4. SEO Optimization: Recognizing the importance of online visibility, the website was optimized for search engines. This included refining the site’s structure, improving meta tags, and ensuring all content was SEO-friendly. These efforts were aimed at enhancing Joulon’s search engine rankings and driving more organic traffic to the site.
  5. Performance Testing and Optimization: Post-development, the website underwent rigorous performance testing. I implemented caching solutions, optimized the database, and configured a content delivery network (CDN) to further improve site speed and responsiveness.
  6. Training and Handover: Upon completion, I provided comprehensive training to Joulon’s team on managing and updating the website. This empowered them to maintain the site’s content and keep it current, with the flexibility and ease offered by the WordPress platform.

In conclusion, the project transformed Joulon’s online presence, resolving the speed issues of their previous website and delivering a custom, high-performance WordPress site. As a freelance web designer in Dubai, I provided a tailored solution that not only enhanced Joulon’s digital footprint but also supported their growth and engagement with clients in the asset management sector.


HTML/CSS Web Design


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